Project · 05
Citizens Bank · Ogilvy New York
The Living Portrait of NYC
The project · New York City
241 screens.
One living city.
Citizens: The Living Portrait of NYC is an immersive experience created by New Yorkers for New Yorkers. Four enveloping rooms transform a 10,000-square-foot space into a celebration of every borough, neighborhood, and individual who gives the city its magic and myth.
- Client
- Citizens Bank
- Agency
- Ogilvy New York
- Role
- Director
- Format
- Immersive documentary installation
- Scale
- 10,000 sq. ft. · 241 custom screens
Immersive project film · 01:01
Enter New York.
0:000:00
Twenty shoot days across the city
A city told in motion.
An immersive film captured the resilience, brilliance, cacophony, and synchronicity of a 24-hour day in New York. Projection-mapped across 241 custom-built screens, the documentary tone poem moved from the morning rush to the boundless energy after dark—surrounding visitors with the sights, sounds, and human rhythms of city life.
Selected credits
Made by New Yorkers, for New Yorkers.
- Directed by
- J.J. Kelley
- Creative director
- James Spindler
- Executive producer
- Naomi Gilbert
- Production company
- RadicalMedia
- Agency
- Ogilvy New York
- Client
- Citizens Bank